We are dedicated to
digital marketing strategies for small business
that delivers results.
Every Strategy is Unique,
but 3 Digital Marketing Channels
required by most Small businesses:
- Be Found on the 1st Page of Google
- Engage with your Audience on Facebook
- Constant Email Communication
Having a well-designed website by a respected company is only the start of your online journey. We develop a digital marketing strategy tailored to your business requirements, to grow your business by using the right digital marketing channels and tactics for you. Whether we create a community on Facebook, promote your business with targeted advertising with Google Ads, or optimize your visibility through SEO, we have a digital marketing solution for you. Our in-house marketing specialists have years of expertise in many different industries, and they are passionate to develop a marketing strategy based on your budget availability. Digital Marketing is a holistic approach, and our teams are specialists in 360-degree marketing solutions that drive results.
Be Found when someone searches for your Type of Business
Google Ads is Google’s Advertising platform where users” search queries are matched keywords in order to provide you with the most relevant results. By including Adwords in your digital marketing strategy, you’ll be able to optimize the intent of potential new clients who may already be searching for the product or services you offer. Adwords uses a PPC (pay-per-click) model, which means that you will only be charged when users click on your ad. It also works on a bidding strategy, where an Adwords specialist will set up a campaign for your website, using specific keywords to promote you and bid against those keywords in order to drive traffic and conversions on your site. At Outerbarks Digital, we are proud to have the most experienced and specialist Adwords professionals, doing our bidding.. We ensure that your Adwords campaign are optimized and structured in a way to be the most cost-efficient lead generation platform.
Search Engine Optimization
Search engine optimization refers to the process of increasing the quality and quantity of traffic to your website through organic search results. Good SEO allows your website to be indexed and found in search engines for the words or phrases that are relevant to your users when searching for related products or services. Consider SEO as a measure of quality control. Search Engines such as Google rank websites organically based on their relevance and quality – the most relative, trustworthy and authoritative websites are ranked highest. We understand that SEO is not a once-off marketing tool, and implementing SEO at the start of your website design process will also not secure a number 1 ranking on Google’s first page. But by partnering with us to provide you with an ongoing and optimized SEO solution, we are confident in our ability to improve your website’s quality traffic and increase your visibility. OuterBarks Digital offers holistic SEO solutions which involve many different tactics to drive organic traffic – from link building, keyword optimization, sitemaps, traffic monitoring, and content writing to metadata descriptions and technicalities like alt tags, we have an inhouse SEO specialist to help you succeed organically. Our SEO Specialists at OuterBarks Digital are professional and skilled to provide you with ongoing SEO strategies that’ll build your visibility online.
Engage with potential clients and build a following
We understand that Facebook is an important addition to your marketing mix to build a community and engage with your users. Facebook is a powerful social platform that we use to foster communication between your business and your clients. It’s also a useful platform used to build brand awareness and expand your brand’s voice. Speak to us today to develop a holistic Facebook strategy that engages your users, builds community, and ensures a long-term relationship. We provide entry-level Facebook starter packages which include setting up your Facebook page, posting regularly to your page, and responding to leads and/or queries. We also provide more specialized targeting advertising solutions using Facebook’s targeting options and unique ad units. Whether you are looking to promote your posts, set up events, drive website traffic, showcase your product range or just engage with your followers, we have a Social Media Specialist team to assist you.
Constant communication builds brand awareness
Communication is key, and if you have a database of clients with which you want to communicate to through emails, we’re ready to help develop an email communication plan. We’ve worked with many different email providers – let’s help you create regular and engaging emails to send to your clients. We are happy to help you with email template designs and database management.